Catchwords have always held a special fascination to me. One of the things I have always loved about printing with wood type, or looking at someone’s work, is the way a catchword adds that special accent. When I see a catchword or catch phrase in a print, I know it was made with wood type. I look for them in posters, postcards, prints on the wall in restaurants, and even on t-shirts. The recent trend in using wood type for marketing and advertising has opened another area to watch.